The Contractor Business Effective Date: 6/27/2026 Last Updated: 8/5/2026
1. Introduction
Easy Project LLC dba The Contractor Business ("Company," "we," "us," or "our") respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use and share it, your rights and choices, and how to contact us, in connection with our website, the Contractor Business Health Scorecard, the Contractor Business Assessment, the Contractor Ascend program, the Alliance community, and any related products or services (collectively, the "Services").
This Policy is designed to comply with the California Consumer Privacy Act, as amended by the California Privacy Rights Act (Cal. Civ. Code §§ 1798.100 et seq.) ("CCPA"), the California Online Privacy Protection Act (Cal. Bus. & Prof. Code §§ 22575–22579) ("CalOPPA"), the CAN-SPAM Act, and other applicable privacy laws.
By using the Services, you acknowledge the practices described in this Policy. If you do not agree, please do not use the Services.
2. Scope of This Policy
This Policy applies to personal information we collect through:
Our website(s) and landing pages
The Contractor Business Health Scorecard and Assessment
Enrollment and delivery of the Contractor Ascend program
The Alliance community platform and related coaching calls
Email, SMS, and marketing communications
Customer support and Contractor Business Reviews / Strategy Sessions
Social media pages and advertising we control (e.g., YouTube, Meta, LinkedIn)
This Policy does not apply to third-party websites, platforms, or services we do not control, even if linked from our Services (for example, YouTube, Zoom, or a CRM platform's own privacy policy governs your use of those platforms directly).
3. Categories of Personal Information We Collect
Under the CCPA, "personal information" means information that identifies, relates to, describes, or could reasonably be linked with a particular individual or household. In the preceding 12 months, we have collected the following categories:
Category Examples Source Identifiers Name, email address, phone number, business name, mailing address, IP address, online identifiers You directly; website analytics Commercial Information Purchase history, program enrollment, payment plan status, transaction records You directly; payment processor Financial Information Payment card information (tokenized/processed by our third-party payment processor; we do not store full card numbers) Payment processor Internet/Network Activity Browsing behavior on our website, pages visited, time on site, referring URLs, cookie identifiers Automatically via cookies/analytics tools Geolocation Data General location inferred from IP address Automatically Professional/Business Information Business revenue range, number of employees, trade/industry, years in business, business challenges disclosed in the Health Scorecard, Assessment, or coaching sessions You directly Audio/Visual Information Recordings of coaching calls, group calls, or workshops you participate in (with notice) You directly, during Services delivery Inferences Profile of your business's stage of growth, constraints, or "results" derived from Health Scorecard/Assessment responses Generated internally from data you provide
We do not knowingly collect Social Security numbers, government ID numbers, precise geolocation, biometric information, health information, or information revealing racial/ethnic origin, religious beliefs, sexual orientation, or similar sensitive categories, except to the extent you voluntarily disclose such information in open-text fields (e.g., a coaching call) or through statements about faith-based values consistent with our brand's voluntary community discussions. We do not use such voluntarily disclosed sensitive information for any purpose beyond the context in which it was shared.
4. How We Collect Information
Directly from you: when you complete the Health Scorecard or Assessment, book a Strategy Session, enroll in Contractor Ascend, join Alliance, contact support, or communicate with us by email, chat, or phone.
Automatically: through cookies, pixels, web beacons, and similar tracking technologies when you visit our website (see Section 9, Cookies and Tracking Technologies).
From third parties: payment processors, advertising and analytics platforms (e.g., Google Ads, Meta Ads, YouTube Analytics), CRM/marketing automation platforms, and, where applicable, publicly available business information (e.g., a business's public licensing status).
5. How We Use Personal Information
We use personal information for the following business and commercial purposes:
Operating, maintaining, and improving our website and Services
Scoring and delivering your personalized Health Scorecard / Assessment results
Processing enrollment, payments, and payment plan billing for Contractor Ascend and Alliance
Communicating with you about your account, program, coaching calls, or support requests
Sending marketing emails, SMS, and promotional content (with opt-out available at any time)
Personalizing content and advertising based on your interests and business profile
Analyzing aggregate usage trends to improve our curriculum, marketing, and website
Preventing fraud, enforcing our Terms and Conditions, and complying with legal obligations
With your consent, featuring your testimonial, business results, or likeness in marketing materials
We do not use information from the Health Scorecard, Assessment, or coaching sessions for any purpose unrelated to delivering and improving the Services without your consent.
6. How We Share Personal Information
We do not sell your personal information for money. We may disclose personal information to the following categories of recipients for legitimate business purposes:
Service providers: payment processors (e.g., Stripe, PayPal), email/SMS marketing platforms (e.g., ActiveCampaign, Klaviyo, GoHighLevel), CRM and community platforms, scheduling tools, video conferencing providers (e.g., Zoom), and web hosting/analytics providers — each bound by contract to use your information only to perform services for us.
Coaches and Alliance community facilitators: to the extent necessary to deliver coaching, group calls, or accountability groups.
Professional advisors: attorneys, accountants, or auditors, as needed.
Legal and safety purposes: to comply with a subpoena, court order, or legal process; to enforce our Terms; or to protect the rights, property, or safety of the Company, our clients, or the public.
Business transfers: in connection with a merger, acquisition, financing, or sale of business assets, in which case personal information may be transferred as a business asset, subject to standard confidentiality protections.
6.1 "Sale" and "Sharing" Under the CCPA
We do not sell personal information in exchange for money. However, our use of certain advertising and analytics cookies (e.g., Meta Pixel, Google Ads remarketing) may constitute "sharing" of personal information for cross-context behavioral advertising under the CCPA's broad definition. You may opt out of this sharing at any time — see Section 8, "Your California Privacy Rights," and our "Do Not Sell or Share My Personal Information"
7. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Policy, including:
For active clients: for the duration of your enrollment plus 7 years to satisfy tax, accounting, and legal recordkeeping obligations.
For Health Scorecard/Assessment leads who do not enroll: until you unsubscribe or request deletion, or up to 24 months of inactivity, whichever is earlier.
For coaching call recordings: 12 months unless otherwise required for dispute resolution.
We may retain de-identified or aggregated data indefinitely for analytics and business planning purposes, as such data is no longer "personal information" under the CCPA.
8. Your California Privacy Rights
If you are a California resident, you have the following rights under the CCPA/CPRA, subject to certain exceptions:
Right to Know — request disclosure of the categories and specific pieces of personal information we have collected, used, disclosed, and (if applicable) sold or shared about you in the preceding 12 months.
Right to Delete — request deletion of personal information we have collected from you, subject to certain legal exceptions (e.g., completing a transaction, legal compliance, security).
Right to Correct — request correction of inaccurate personal information we maintain about you.
Right to Opt Out of Sale/Sharing — opt out of any "sale" or "sharing" of your personal information, including for cross-context behavioral advertising.
Right to Limit Use of Sensitive Personal Information — to the extent we process sensitive personal information beyond what is necessary to provide the Services (we do not currently do so for advertising purposes).
Right to Non-Discrimination — we will not deny you Services, charge different prices, or provide a different level of quality because you exercised your CCPA rights.
Right to Data Portability — receive a copy of your personal information in a portable, readily usable format, where technically feasible.
8.1 How to Exercise Your Rights
You may submit a request by:
Emailing us at [email protected]
Calling us at 626-344-2381
We will verify your identity before fulfilling a request, which may require you to confirm information associated with your account (e.g., matching the email address on file). You may designate an authorized agent to submit a request on your behalf, subject to verification requirements under CCPA regulations.
We will respond to verifiable requests within 45 days, with a possible 45-day extension where reasonably necessary (with notice to you of the extension).
9. Cookies and Tracking Technologies
We use cookies, pixels, and similar technologies to operate our website, remember your preferences, analyze traffic, and deliver relevant advertising. Categories of cookies we use:
Essential Cookies — required for website functionality (e.g., completing the Health Scorecard).
Analytics Cookies — help us understand how visitors use our website (e.g., Google Analytics).
Advertising Cookies — used to deliver and measure ads across platforms (e.g., Meta Pixel, Google Ads, YouTube remarketing); use of these cookies may constitute "sharing" under the CCPA.
You can control cookies through your browser settings or, where available, through our cookie consent banner. Opting out of advertising cookies will not affect essential website functionality but may result in less relevant advertising.
We currently do not respond to browser "Global Privacy Control" (GPC) signals as a valid opt-out-of-sale/sharing request, consistent with CPRA regulations.
10. Email and SMS Marketing
If you provide your email address or phone number (e.g., via the Health Scorecard, Assessment, or enrollment), you may receive marketing communications from us. You may opt out at any time by:
Clicking "unsubscribe" in any marketing email (CAN-SPAM Act compliance)
Replying "STOP" to any marketing SMS message
Emailing us at [email protected]
Transactional or account-related messages (e.g., payment receipts, coaching call reminders) are not considered marketing and may continue even if you opt out of marketing communications, as permitted by law.
11. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction, consistent with our obligations under California Civil Code § 1798.81.5. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Payment card information is processed by PCI-DSS-compliant third-party payment processors; we do not store full payment card numbers on our own servers.
In the event of a data breach affecting your personal information, we will notify you in accordance with the California data breach notification law (Cal. Civ. Code § 1798.82) and other applicable law.
12. Children's Privacy
Our Services are intended for business owners and professionals 18 years of age or older. We do not knowingly collect personal information from anyone under 18. If we learn we have inadvertently collected such information, we will delete it promptly.
13. Third-Party Links
Our website and marketing content may contain links to third-party websites or platforms (e.g., YouTube, payment processors, scheduling tools). We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party site you visit.
14. International Users
Our Services are intended for contractors operating in the United States. If you access the Services from outside the United States, you understand your information will be transferred to and processed in the United States, which may have different data protection laws than your country of residence.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. Material changes will be indicated by an updated "Last Updated" date, and where required by law, we will provide additional notice (e.g., email notification or website banner).
16. Contact Us
For questions about this Privacy Policy or to exercise your privacy rights, contact:
Easy Project LLC dba The Contractor Business 40701 Rancho Vista Blvd, spc 95, Palmdale, CA 93551 | [email protected] | 626-344-2381
This Privacy Policy should be read together with our Terms and Conditions and any enrollment agreement you sign.